![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/e126cfc86ac295b69b7b30e872459218/cb3877f0-d19a-4b2b-806a-39b453686a32_rw_1920.png?h=f10d4051672ddc80c115caa944f7cd22)
straightforward logo design and simple branding project for a shipping-related startup. Derailer aims to solve issues around missed/lost/unsigned-for package deliveries.
The initial brief was a script wordmark with cursive letters rendered as rail imagery. Sketches, ideation and development on the logo took place first with several options provided to the client.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/e126cfc86ac295b69b7b30e872459218/aba8fdf0-da8a-4ae8-98c1-a243fd5ede43_rw_3840.png?h=d7327ef7f79dab6ad608ebfcf0f5bd50)
The final combination mark of logo and wordmark.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/e126cfc86ac295b69b7b30e872459218/6d7be4fe-8970-4acb-a5cf-6d24d74cf1cf_rw_1920.png?h=fa6a88c58b3bea42c3c4df7756b75418)
After finalizing the logo the principals asked for a business card design.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/e126cfc86ac295b69b7b30e872459218/89d998db-4070-4eb9-936d-7f8ce6c1467d_rw_1920.png?h=42eab9dbfd33a9b6c9729eb9724a2834)