Channel partners and resellers are a cornerstone in sales organizations. For OPSWAT, a global cybersecurity vendor, marketing leadership initiated a project to revamp, streamline and enhance the channel partner program, requiring a variety of collateral and comms covering benefits and features of the new program.
These pieces needed a cohesive look and clear communication of key points. I based the components and layout styles on existing brand communications, but added defined strictures and visual differentiation from that used in the brand's mainline marketing, that internal and external audiences would notice at a glance.
Simple layout components, and standardized but customizable page layouts, spacing and margins
